"For Indonesia Now we made a shirt with the Sumatran tiger. The smallest surviving tiger subspecies in the world, expansion of oil palm plantations and illegal trade are becoming major threats to their population."
Founded in Indonesia in December 2015, Devá States is a stimulating visual cornucopia that translates into apparel graphics, colours and texture. They are currently stocked at Dover Street Market (London, New York, LA, Singapore), IT (Hong Kong), Estnation (Japan), Orbis and Footurama (Indonesia), to name a few.
"For Indonesia Now, I made a depiction of how hard the lives of Indonesian people are, with their various problems. The artwork also illustrates how they can survive difficult conditions by always smiling. That's us, Indonesia."
Launched in late 2016 in Yogyakarta, Domestik rises from the dust of Indonesia’s surroundings. Interested in pointing a finger first, laughing, and then raising a middle finger, the label’s visual language calls on the tropical spirit of Indonesia while staying true to the street. Petty but pretty. Cool thing but trifling. The rest depends on how well you imagine it. Domestik takes on collaborations with various artists and thrives on the hustle and flow. Domestik is vicious rumor. Domestik is a way of life, on every single path.
"I believe that fashion is one of the most interesting fields in design, where you can be more expressive and apply a multidisciplinary approach without having to be fixated on a specific method."
Free Form Fabrication
Max Suriaganda has been working in the creative industry for more than a decade, mainly in the area of streetwear. He began by creating a platform for sneaker and streetwear enthusiasts called FOOTURAMA, which morphed into a curated consignment store in East Kemang, Jakarta. Max continues to work on FOOTURAMA, Whiteboard Journal and Studio 1212, brands that he co-founded along with his associates.
"We reinterpret the sounds and atmosphere of Indonesia through exploration and global collaboration."
Island of The Gods
Bali-based record label Island of the Gods produces concept albums around collaborations between Indonesian Old World musicians and contemporary electronic artists. Each artist that visits the archipelago creates a record based on their time and experiences here, as well as what they learned from the local musicians. The label also produces ambient field recordings that capture the atmosphere from the Ring of Fire, which are expressed through an experimental lens on the eyes of the artist. The Island of The Gods roster includes Black Merlin, Jonny Nash, Young Marco and Hunee.
"What began for us as the effort to capture a purely objective record of what we saw gradually dissolved into a quest, an odyssey of self-discovery which actually took place amongst the last of the lands of real living kings and queens, dragons and pirates, cannibals and headhunters, mystics and magicians."
Dr. Lawrence Blair
Dr. Lawrence Blair is an explorer, filmmaker, author and public speaker on the peoples and creatures of Indonesia. A resident of Bali, he has assisted and led marine expeditions throughout the archipelago since the Lindblad Explorer broached the Spice Islands in l978. He is also the co-creator of the four-part adventures series Ring of Fire, which is featured one four styles of shirts created for Indonesia Now.
"We hope that it can say a lot of good things and it can remind people to have fun while listening seeing and being with the one you care and love."
Based in the hot hot heat of Jakarta, Pleasure is the brainchild of seven friends who wanted to create a medium for their love of anything great in a fun and unpretentious way. They started with the dance floor, where they gained a massive following for their anything-goes music policy, which quickly translated to limited edition t-shirts designed to accompany their screamer nights. The Pleasure collective embodies the looseness of what's good around us whilst still allowing your innermost geek to flourish.
"As an Indonesian brand we are inspired by our heritage but always look forward with a progressive mindset—we want to propel traditions into the future."
Potato Head is an Indonesian lifestyle brand expressed through a collective of dynamic hospitality projects in Jakarta, Bali, Hong Kong and Singapore. They take a conscious approach in everything they do, both within local communities and their own business practices. Potato Head’s shirts and shorts are made from the sustainable material Tencel, with motifs that draw upon the rich culture found across the archipelago. From magical myths to jungle flora, the island-inspired designs showcase Indonesia’s heritage through a unique take on tropical style.
"Most of the time, unknown and commercially unsuccessful artists from the past were so forward-thinking in terms of production and composition. It is more exciting for me to learn new things from old records rather than new ones."
From 1970s Indonesian disco to Japanese jazz, a library of obscure records awaits selectors at Studio Eksotika, Desa Potato Head’s audiophile space. The man with the supplies is Jakarta-born DJ Dea Barandana, who’s been garnering a dedicated following among record collectors the world over. With a taste untamed by genre, his warm, sun-infused selections seamlessly glide through music of every variety, earning him plaudits from the likes of Gilles Peterson and Grace Jones, and a reputation as one of the island’s leading lights.
"I hope people see Vacation as the voice of the current—whether that’s in fashion, music or art."
Launched in 2016 by a group of friends in Jakarta, Vacation represents a genre of eclecticism that draws on influences from pop culture, classic bands, cartoons, flora and fauna with a twist of their own. The first initial idea was to reinvigorate the classic Hawaiian shirt by making it fresh and fun with an edgier fit and sleeker vibe.