"Àsh. has many definitions of a home, but the idea is that it’s a comfortable place of imperfection and total acceptance. We want our customers to feel at home with themselves because they are a work of art."
Created by two ignited and passionate artists (Cassandra Louise and Zahra Athaya), Àshworks aims to bring positivity to the lives they touch. Àshworks is simply the effect of their volcanic burn. Inspired by the exterior of the world’s ecosphere, they combined their artful expertise to inspirit the interiors of your home’s atmosphere. Focusing specifically on color, mood, aura and space, they contribute to a classier way of living; by sculpting and shaping handmade masterpieces, altogether bringing visual pleasure to your lovely den.
"I’m motivated by the challenge that pottery presents; it’s such a thrilling subject that makes me realise that it must be a lifelong learning process to fully master it. The more you learn the less you know is really true in the case of ceramics."
Ayu Larasati was born in Indonesia and moved to Toronto, Canada to study Industrial Design at Ontario College of Art and Design. After several years working for a design and manufacturing company, pottery became her passion and she found herself making ceramic objects from her apartment. In late 2014, she established a studio in Jakarta, producing small-batch homewares. Ayu also teaches ceramics at the city’s first makerspace, Indoestri. She hopes her pottery will engage people, raise questions and ignite the curiosity of the process involved in making an everyday ceramic object.
"I wanted to show something earthy and nostalgic of Bali’s climate. I was inspired by Mount Agung and how it’s still viewed by locals as a majestic being—all powerful and mystifying—and an incense burning with fragrance nodes is a scent synonymous with Bali, where Canaan is from."
Canaan is a dwelling place for a sustainable life. They enjoy the art of curation and collaboration and pride themselves in supporting Indonesian designers and artisans through their retail store. They believe a great product starts by establishing a trusting relationship with their artisans and designers. A well-balanced partnership will yield beautiful products and sustain a long-lasting shared vision.
"We certainly hope that what we do in Du’Anyam can fulfill our three main pillars: women empowerment, local culture promotion, and health improvement. We hope what we do really impacts the weavers that we work with in Flores and improves their livelihood."
Du’Anyam is a social enterprise producing wicker crafts that economically empower and improve the health of women in rural Indonesia. They offer employment through wicker weaving, which provides an additional income for women which affords access to better nutrition and health services. Today they work with 500+ artisans in East Flores, one of the poorest provinces with one of the highest maternal and newborn mortality rates, creating handmade goods using indigenous weaving techniques that have been passed down through the generations.
"Drawing attention to the possibilities for architecture that does good, not harm, is dear to our hearts. If we can build palaces from a grass that grows in our backyards, what else is possible?"
Elora is the founder and creative director of IBUKU. Raised on Bali, she was inspired by the island’s highly skilled craftsmen as well as her parents’ own inventive jewelry designs. Elora began her career designing prints for fashion label Donna Karan in New York City, but left in 2010 to lead IBUKU, the bamboo specialists and design-build team behind Bali’s world-renowned Green School. This allows her to connect with the culture and landscape she loves while continuing to cultivate Balinese artisans alongside innovative designers and architects. Her goal is to make Bali a global center for sustainable design and take it to the rest of the world.
"The knowledge of a craftsmen is built through countless hours of repetition and refinement with a quest to constantly improve. Passed down from generation to generation, it becomes the heritage of a people. We want our work to speak of this tradition but in a contemporary context. "
Kalpa Taru is the Sanskrit word for Tree of Life, which grants all wishes. Kalpa Taru is also Conchita Blanco and Avalon Carpenter, designer and a maker who share the same vision: to use sustainable materials that join subtle beauty and modern functionality. Their lasting works go beyond a single craftsperson; they are about being a collective of people with complementary or overlapping skills all designing with the belief that showing a Made in Indonesia label should be a badge of pride and quality like in days of old.
"What made me want to start my own journey was the need to set the record straight about my own culture. Traveling and living all over the world you see people take inspirations from so many different cultures without knowing anything about its origins."
Pubumésu was founded by Putri Soediono in Central Java in 2011. An Indonesian third-culture kid equipped with a degree in Fashion Accessories from London Cordwainers, she started the brand as a way to convey her traditional and yet eclectic upbringing, demonstrating that inspiration can come from both the past and the modern world. More than accessories, Pubumésu connects lovers of handcrafted creations steeped in the rich culture and heritage of Asia. Each piece is meticulously crafted with local materials by artisans with years of practice and a skillset passed down from countless generations.
"I’m not a fashion designer, I am a textile explorer. I love timeless pieces that are handmade by unique humans because you can wear them forever."
Sejauh Mata Memandang
Inspired by the master craftspeople across the archipelago, Sejauh Mata Memandang explores, designs and handmakes textiles using age-old techniques. One by one, dried by the breeze and warmed by the sun, each motif tells a nomadic tale that oozes love of country, its culture and people. Sejauh was founded by former fashion stylist Chitra Subiyakto, whose keen eye and enduring curiosity embolden the brand’s adventurous spirit.
"We hope to maintain the time-consuming art of naturally dyed textiles. The future depends on the market, so we need to be skilled in telling a story that compels buyers to invest in the arts and crafts that Indonesia is so rich in."
Threads Of Life
Threads of Life has been working with 1400+ weavers across 11 Indonesian islands since 1998. They work with traditional communities which continue to make ritual textiles like their mothers and grandmothers made in the past. The livelihood from creating what is considered wall art has allowed the women to educate their children and send many to university. Additionally, any textiles not perfect enough to hang are transformed into other products using a simple upright loom. The bits of beautiful handmade scraps are upcycled into unique and substantial placemats that will enhance any table setting.
"I hope my work shows my passion and commitment to the revitalization of traditional skills, with a special dedication to women and community."
Luxury jewelry brand Tulola partners with artisans to incorporate exquisitely handcrafted details. Designer Sri Luce Rusna was deeply inspired by her mother’s passion for the preservation of traditional Indonesian craftsmanship, and opened the Tulola studio in her home with a small and passionate team of jewelers. Motivated to pass down these ancient skills to the next generation of master craftspeople, Tulola focuses on creating one-of-a-kind wearable art pieces that take time-honored techniques to new levels with motifs inspired by designs found across the archipelago.